A non-profit charity dedicated to the legacy of Phil & Martha Bachman.
Phil & Martha Bachman
CASE STUDY \\
Phil & Martha Bachman
CLIENT
Phil & Martha Bachman
YEAR
2026
CATEGORY
Non-Profit Charity
SERVICES
Web Design
Web Development
Branding
The Phil and Martha Bachman Foundation is a Northeast Tennessee nonprofit that awards grants to schools, food banks, arts organisations, health services and other community groups. The foundation is funded by the sale of Phil and Martha’s world-class collection of Ferraris and other sports cars, so the site had to honour their legacy while staying clear and trustworthy for organisations applying for funding. The result pairs a brand identity drawn from the collection’s red and yellow palette and Ferrari line art with a simple application process, an About page that tells the Bachmans’ story, and highlights of the community partners the foundation supports. In collaboration with Narrative Supply.
Honouring a Legacy Through Design & Branding
We wanted to serve two different purposes through this website:
One of them was to honour the amazing legacy that Phil & Martha left behind and dedicate a portion of the website to their achievements and generosity with the foundation, giving individuals and organisations grants and opportunities all around.
A website that follows all legal procedures and laws in regards to charities and foundations, that let's people easily understand the funding requirements and legislation that has to be followed & giving the visitor the easiest stress free environment to apply for funding without it being too scary or overpowering.
I worked on this website in collaboration with Narrative Supply for copywriting and general ideation that helped me a ton with crafting the website in the way that it turned out now. The entire purpose of Sal Studio is about authenticity and personality, which is what I always want to incorporate and include in any website that I make as its the value that I strongly stand by. The branding followed lots of North Tennessee aesthetics, colouring sourced from the car collection of Phil and Martha Bachman that has now been auctioned off to fund this organisation and overall simple structures of typography and text that allows for easy consumption.
A Clear Path to Funding & Application Process
With the website now in place, there is a clear path to understanding the requirements that the visitor has to follow and understand to apply for funding but also an easy way to apply for funding through the use of Framer Forms. This foundation has already given out MILLIONS in grants and funding opportunities to organisations and business around and I'm eternally grateful for having the opportunity to work on this website and branding. The website turned out amazing with its roots dipped in Northeast Tennessee and I cannot be happier for the positives that this foundation is bringing to the world. Huge thank you to Narrative Supply for not only the opportunity but the mentorship I've received along the way.
